In today’s world, it’s easier than ever to click “Add to Cart” and have a product show up at your door the next day. Amazon is convenient, that’s undeniable. But when it comes to professional haircare, where you choose to spend your money truly matters! Purchasing your products directly from your salon isn’t just a transaction, it’s an investment in your stylist, your results, and the entire beauty community that supports you.

If you’ve ever wondered whether it really makes a difference, here’s what most people don’t realize…

1. You Know You’re Getting the Real Product and not Diverted or Expired Stock

Unfortunately, diverted or counterfeit hair products can be a real issue online. Professional brands frequently release statements clarifying that many items sold on Amazon or other online platforms are not authorized and may be:

• Old

• Diluted

• Expired

• Counterfeit

• Stored improperly

When you buy from your salon, you’re guaranteed fresh, authentic product from legitimate distributors backed by the brand itself.

Your hair is your biggest accessory; it’s worth the real thing.

2. Salons Often Price Match and Offer Loyalty Rewards

A lot of guests assume Amazon is cheaper. But many salons (including ours) are happy to:

• Price match legitimate online listings

• Offer rewards points that pay out bigger than big box retailers

• Provide exclusive promotions based on the seasonal needs of the hair and scalp

• Bundle products with services for better value

• Make personalized recommendations so you don’t waste money on the wrong items

• Return items if they are not working for you at home

When you factor in rewards, results, and the guarantee you’re getting authentic product, the value is often the same if not better.

3. You Get Expert, Personalized Guidance, Not Guesswork

Your stylist knows your hair intimately. They know:

• Your hair texture and porosity

• What type of color or lightener has affected your natural strands

• How often you heat style

• What your goals are

• Which products you’ve loved (and hated)

That level of personalization simply can’t come from an algorithm.

Buying directly from your stylist ensures you leave with exactly what your hair needs—not a dozen bottles sitting half-used under the bathroom sink.

4. You’re Supporting a Small Business and Real People, Not Corporations

When you buy from a salon, you’re supporting a small business that is deeply rooted in your community. At a salon like Maeve & Nash, your purchase contributes to the team that greets you, shampoos you, checks you out, and makes sure your experience feels effortless and elevated.

For many salons, retail isn’t about profits, it’s about sustainability. Hair salons are people-first environments. When guests choose to support them with retail purchases, salons can continue to:

• Hire and retain incredible employees

• Expand education programs

• Invest in better tools and equipment

• Pay competitive wages

• Offer benefits

• Hire support staff and provide jobs within the community

Your dollars stay local and strengthen the very business that invests in making you look and feel your best. Every single bottle helps the entire ecosystem of the Seattle area and beyond grow stronger. From the front desk, to the new associate, to the master stylist behind the chair; you play a part in the Salon’s success story.

5. Your Stylist Benefits Directly Through Commission and Continued Education

Most stylists earn a commission on retail sales, which means your support helps grow their career and income. But there’s a second layer most guests don’t know about:

Professional brands often give salons exclusive access to advanced education based on their retail performance.

This means when you buy products from your stylist:

• They get more opportunities for training

• They learn new techniques

• They stay updated on product innovations

• They bring those new skills right back to you

When stylists grow, your hair benefits. Your purchase literally helps put better hair on your head.

It’s More Than a Purchase, It’s a Partnership

Buying your products from your salon is one of the easiest, most meaningful ways to support your stylist and ensure your hair gets exactly what it needs. It keeps your products authentic, your stylist educated, your salon thriving, and your results consistent.

It’s a small decision with a big ripple effect.

If you ever have questions about products or need a custom haircare recommendation, the team at Maeve & Nash in Lynnwood is always here to help.